Each spot features the V.O. of Breckenridge brewmaster and general manager Todd Usry, and, facing the camera, head brewer Bob Harrington. Breckenridge’s low-budget exposé befits its limited production. Total 2011 output will top out at 40K barrels. Production costs for the ad campaign came to about $10K, with all four spots filmed in one half-day on-site at the brewery. All were directed and shot by Adam Fowler of KDVR Fox-31, Denver, on which network they will air exclusively, during local news, Broncos football and Sunday prime time programming.